MARIANA RUIZ GONZÁLEZ

MARIANA RUIZ GONZÁLEZ

Image of myself standing in front of a staircase, wearing a pink blouse and red trousers.

Hi! I’m Mariana.

Get to know me:

  • My name is spelled Mariana but pronounced MAH-REE-AH-NA.

  • I was born and raised in San Juan, Puerto Rico, but currently reside in Hoboken, New Jersey.

  • I’m a full-time story-teller, strategic communicator and content producer. My approach to work is always energetic, inclusive, and passionate.

The way communications and media influences people is nothing short of wizardry to me. Whether it’s through social or traditional media, mass or organizational communications, or a simple conversation, how we communicate is an integral part of our day to day lives. Yet seldom do we think about how communications shape the world we live in today. Through my education and work experiences, I have developed a finely tuned sense of what constitutes effective, successful and smart communication. And I’d like to help you achieve the same.

Strengths

Strategic Communications

Copywriting

Marketing and PR

Social Media

Recent Projects

  • Brand and Content management for a professional sports team.

  • Social media community management for globally recognized company.

  • Travel guides and content creation for motorsport brand.

  • Copywriting for multi-media content.

Work Samples

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Work Samples 〰️

Copy:

“Our Captain Emil Forsberg said it best: “We can win. Why can’t we?” And win we did.

The New York Red Bulls secured one of the biggest upsets in Major League Soccer history, upending the reigning Cup champion Columbus Crew in a 2-2 thriller that concluded with a 5-4 victory in penalties. This win marks our first trip to the Eastern Conference Semifinals since 2018.

Your support has fueled us. As we look ahead, we remain focused, motivated, and ready to tackle the next. We don’t know who or where we’re playing yet, but we do know one thing: the job’s not done. The only way we do this is together. ”
— New York Red Bulls (@newyorkredbulls)
“We’re proud to announce an exciting new partnership with Levy Restaurants, the industry leader in sports and entertainment hospitality, to bring an enhanced food, beverage, and retail experience to Sports Illustrated Stadium 🏟️🤝🍴

The collaboration will redefine the Sports Illustrated Stadium experience for all guests, setting a new standard for hospitality. ”
— @NewYorkRedBulls

Viral:

Content and story-telling:

Wishing @alexhack_42 a happy birthday 🎉
Happy birthday, @gustaavberggren 🥳
Some of the boys out on international duty this week 🇺🇸🇵🇾🇨🇲🇯🇲🇨🇷
The Nealis bros know a lot about each other, so @oanda put them to the test to see how much they know about their teammates 💡 [link in bio] #RaiseYourGame #SmarterTrading #RedRunsDeep
Nothing better than giving back. Yesterday, we spent the day at @hmhnewjersey with some incredible patients as part of our 11 Days of Service 💛

Quick stats:

Community Impact

  • There has been a +4.16% growth across social media channels in the past year, reflecting steady and consistent progress.

  • Over a million dollars worth of total post valuations accumulated across various platforms.

  • Generated more than 25 million views on various types of content across channels.
“Somersaulting into a new partnership with @USAGym! 🤸 Comcast will power the USA Gymnastics National Team as they prepare for @Paris2024 while also championing the next generation of gymnasts nationwide.”
— Comcast (@Comcast)
“Thank you @FastCompany for recognizing Comcast as one of the 100 Best Workplaces for Innovators. We are proud to cultivate a work culture that encourages creativity, exploration, and collaboration. Learn more: https://comca.st/3rqRwII #FCBestWorkplaces”
— Comcast (@Comcast)

Writing:

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